Privacy Policy

ATS Euromaster Limited is committed to respecting and protecting your privacy and maintaining the security of any personal information received from you. Our Privacy Policy explains how we will do this and how we may use any information you provide.

In this Privacy Policy reference to "we" or "us" are to ATS Euromaster Limited a company registered in England and Wales whose registered number is 04303731 and whose registered office is at Vantage Point, 20 Upper Portland Street, Birmingham B6 5TW.

This Privacy Policy is applicable to any personal information, which is given by you to us via the websites located at and and/or any other website operated by ATS Euromaster Limited ("Website(s)") or when you contact us by any other method. By providing us with your personal information and/or using the Websites or purchasing any of our products or services you accept the terms of this Privacy Policy.

This Privacy Policy should be read alongside and in addition to our Website Terms, (accessible online at and our Consumer Terms (accessible online at and our Guarantee Conditions (accessible online at and the Relevant Service Terms (available on the Website).

For business customers this Privacy Policy should be read alongside and in addition to our Trade Terms and Conditions (accessible online at

If, for any reason, you do not agree to the terms of this Privacy Policy please stop using the website immediately.

We collect and process personal data only in strict compliance with the Data Protection Act 1998, the Privacy and Electronic Communications (EC Directive) Regulations 2003 and any other applicable legislation.

If you have any questions or comments about how we handle your personal information, e-mail us at, telephone 0870 608 8668 or write to us at ATS Euromaster Limited, Marketing Department, Vantage Point, 20 Upper Portland Street, Aston, Birmingham B6 5TW

What information do we collect and how ?

When you use the Website(s), visit an ATS Euromaster service centre, set up an ATS Euromaster business account or contact us by post, telephone, fax, email or SMS we may collect, store and use certain personal information that is disclosed to us including your name, status, date of birth, address, telephone, mobile and fax number, email address and details of your vehicle and the purchases made including fitting appointment details and payment details. As and where required, such information may also include photographic identification and proof of address.

We may receive information about you from third parties (such as credit reference agencies) who are legally entitled to disclose that information. We may also collect details of your computer’s or device's internet protocol address which will be automatically collected by our web server. With the use of cookies we may collect information relating to when and how you visit and use our Websites and services. Telephone calls to ATS Euromaster may be recorded as part of our customer service policy and for training purposes.



Our Websites use cookies. A cookie is a small file, typically of letters and numbers, downloaded onto your device when you access certain websites or services including and Cookies are then sent back to the originating website or service on each subsequent visit. Cookies do different jobs. For more detailed information about cookies and how they are used on our Websites see our Cookie Policy.

Controlling cookies used by ATS Euromaster.

You can control the use of cookies. You may delete and block all cookies on our Websites but parts of the Websites will not work. For more information about controlling cookies please see our Cookie Policy.

How we may use your information

Following our acquisition of the information referred to above (the “Information”), you accept that we may retain the Information and that it may be held and used by us or any third party company which processes it on our behalf.

We shall be entitled to use the information for the following purposes (as appropriate):
1. to fulfill your order and any other contractual agreements between us.
2. to find the ATS service centre nearest to you and provide you with details.
3. to provide you with an acknowledgement of order message and an order confirmation.
4. to contact you in connection with the service centre courtesy call (to confirm your appointment etc), to advise of any problems or issues or to arrange any refund (if required).
5. to send you a text reminder prior to your fitting appointment.
6. to send you periodic communications from us (this may include communications by post, e-mail, telephone, text message, picture messaging, fax and SMS), about features, products and services, events and special offers. Such communications from us may include advertising we send out on behalf of third party companies or organisations. Such communications may be based on use of your vehicle and registration details.
market research, including statistical analysis of user behaviour which we may disclose to third parties in depersonalised, aggregated form.
to provide you with personalised browsing experience when using the Website.
9. to provide you with advertisements which are more relevant to you and your intrests when using the Websites.
10. to enable us to monitor and improve the performance of the Websites and to improve campaign performance on the Websites.
11. in order to enable us to comply with any legal or regulatory requirements.
12. for our business and accounting records.
13. for our employee training purposes.
we may pass your information to our Group Companies or to carefully selected third parties who undertake marketing and other business activities for or on behalf of us and/or our Group Companies. We may also pass information to credit reference agencies and/or our insurers for general day to day business purposes.
15. We also collect data for the following purposes: Technical administration of the Websites, to enhance your experience of the Websites, research and development, customer service, marketing, and ad targeting. All of the above are subject to your stated preferences.

We will not sell the Information to third parties for their own use

We have put in place technical and organisational security measures to prevent the loss or unauthorised access of your personal information. However whilst we have used our best efforts to ensure security of your data, please be aware that we cannot guarantee the security of information transmitted over the internet.

If you do not wish us to use your information

If you no longer wish us to pass your details to our Group Companies or to third parties for marketing purposes, or you do not wish to receive marketing communications from ATS Euromaster please write to us at : ATS Euromaster Limited, Marketing Department, Opt Out, Vantage Point, 20 Upper Portland Street, Aston, Birmingham B6 5TW, or send an e-mail to us at:, stating your name, address and e-mail address (if provided) and advise us which uses you wish to opt out of.


We understand that the security of your payment details is very important to you, and indeed it is to us. There are various ways in which we provide security for your details :
•     All credit and debit card payments are processed through our Payment Service Provider OGONE. OGONE are accredited with the PCI Security Standards Council and their systems and processes comply with the PCI Data Security Standard. All transactions containing card information are transmitted over the internet in an encrypted form using the Secure Socket Layer (SSL) protocol, currently with a minimum effective symmetric key length of 128 bits. Further information can be obtained at
•     In addition, card payments are authenticated by OGONE using the banking institutions’ authentication processes Verified by Visa and Mastercard Secure code (collectively referred to as 3D Secure).

Your rights

You have the right to ask for a copy of your personal information, for which we may charge a small fee (£10), and to correct any inaccuracies in your data. Please write to the address noted above if you require this.


We reserve the right, at any time, to modify, alter, or update this Privacy Policy from time to time and you should check the Website regularly. Your use of the Website will be deemed an acceptance of the Privacy Policy existing at that time.

This Privacy Policy was last updated on 18th October 2013.

Select your vehicle make from the drop down list e.g. Audi, Ford
Select your car model from the drop down list e.g. A3, FOCUS
Select your engine size from the drop down list e.g. 1.9D, 1.6
Select year of registration
season choice help content
Select your preferred tyre brand to narrow your search further
Select the section width of your tyre. This is the nominal width of the tyre's cross-section in millimetres and can be found on the tyre wall e.g. 205 
Select the aspect ration of your tyre. This is the ratio of the side wall height to the cross section width and can be found on the tyre wall after the section width e.g. 55
Select the rim diameter of your tyre. This is the diamater (in inches) of the wheel that the tyre is designed to fit and can be found on the tyre side wall after the aspect ratio e.g. 15

Select the speed rating for your tyre. This is a letter which indicates the speed at which the tyre can carry the load corresponding to the load index. This can be found on the tyre side wall e.g. V

Select the load index for your tyre. This number shows the maximum weight the tyre can carry at the speed indicated by its speed rating symbol. The load index can be found on the tyre side wall next to the speed rating e.g. 88